Icecat Brand Rank H2-21: Steady Growth in Entertainment and Hobby

The winner in the category Entertainment and Hobby remains the same – Sony, which also registered an impressive growth of 140% compared to the previous year. Also the second spot remains unchanged – Microsoft – growing almost 86% year on year. In fact, nine out of the ten brands have grown in double or triple digits. The vertical Entertainment and Hobby as a whole also develops well – compared to H2-20, there is an increase of 70% in datasheet requests. In below graphic you can see the full overview of the top 10.

Other KPIs on Brand Rank Page

While statistics per vertical is something that we keep only for overviews like this one, overall brand analytics per country are visible in the front end. A brand rank per country is especially interesting for a brand’s local business representatives. Besides, as the internet implies globalization, Icecat can not resolve all views or downloads to an individual country. Some e-commerce users are international. And some individual data consumers browse anonymously.

Furthermore, Icecat also publishes a Brand Average Review Score. This includes the total number of reviews that contribute to the score calculation. Again, this is done for transparency. This daily updated statistic is also available for Testseek XML API users by default.Finally, the data health score is visible. The brand data health completeness score is the average of the completeness scores of all product data sheets of a brand’s products, ranging from main products to supplies and spare parts. Again, brand editors can see the color changing of completeness.