This analysis compares year-on-year growth in datasheet downloads for the most active laptop brands in the Icecat ecosystem. The selection is based on brands with the highest overall datasheet usage, which are then ranked by their percentage growth between 2024 and 2025.
Datasheet downloads act as a proxy for product interest and usage across e-commerce platforms. They reflect how often retailers, marketplaces, and channel partners access product information for listing, comparison, and procurement.
Below is a 2025 vs 2024 look at usage trends based on downloaded datasheets and active-user signals across Icecat’s reporting.
The chart highlights year-on-year growth in datasheet downloads for leading laptop brands in the Icecat ecosystem between 2024 and 2025. Two distinct patterns stand out: a sharp surge at the top end, followed by more moderate growth across the rest of the market.
Apple shows by far the strongest increase, with datasheet downloads rising by more than 140 percent. This spike is closely linked to the introduction of Apple Product Stories in 2025, which enhanced the presentation of product information across e-commerce channels. By combining structured specifications with richer, narrative-driven content, these enhanced pages have significantly increased engagement. They also drive higher downstream usage of Apple product data.
A second notable outlier is Getac, which also records exceptionally strong growth, exceeding 100 percent. Unlike mainstream consumer brands, Getac focuses on rugged and specialized laptops used in sectors such as field services, defense, and industrial environments. The sharp increase in datasheet usage may reflect growing demand for highly specific, use-case-driven devices. In these cases, detailed technical documentation plays a key role in procurement and comparison.
Beyond these two standout cases, more established brands such as Lenovo, HP, Dell, and ASUS show steady but more moderate growth. These brands remain central to large-scale IT assortments, where datasheet usage reflects ongoing product comparisons, catalog integrations, and standardized procurement workflows. At the same time, smaller shifts, including slight declines for some brands, suggest that growth across the laptop market is becoming more uneven. Product release cycles and changing buyer priorities may be influencing this pattern.
Overall, the data indicates that laptop-related content consumption is not only growing but also becoming more differentiated. While broad demand remains stable across major brands, targeted content strategies and specialized product segments are increasingly driving the strongest gains in usage.
Below is an example of an Apple Product Story in action.
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The broader Computers & Peripherals ecosystem further illustrates how structured product information supports complex technology markets.
This vertical covers a wide range of products beyond laptops, including computer monitors, docking stations, keyboards, networking hardware such as routers and switches, and enterprise infrastructure such as servers and storage systems. Across these categories, buyers typically require detailed technical specifications before making purchasing decisions.
Within this ecosystem, large established vendors continue to dominate overall usage, reflecting their extensive product portfolios and strong presence across global reseller channels. At the same time, several networking and infrastructure brands show noticeable growth in datasheet activity. This trend suggests rising attention to connectivity, enterprise hardware, and hybrid work infrastructure.
This pattern aligns with the realities of modern B2B and purchasing environments. Specifications such as ports, connectivity standards, wireless protocols, compatibility features, certifications, and management capabilities play a decisive role in product selection. These details often determine which products are suitable for enterprise deployments or professional work environments. Buyers rely on them to ensure performance, compatibility, and compliance.
Because of this technical complexity, structured product attributes play a central role in enabling product comparisons, reseller catalogs, and procurement workflows across IT-focused e-commerce channels.
Across both laptops and the broader Computers & Peripherals ecosystem, the pattern is clear: the more technically complex the product, the more critical detailed and standardized product data becomes. Buyers increasingly rely on structured information to compare options and make confident purchasing decisions online. They look closely at processor specifications, connectivity standards, compatibility, and configuration details.
These findings reinforce the broader patterns highlighted in our earlier analyses of Icecat’s vertical trends and category-level growth across the product data ecosystem. Together, they illustrate how structured product content is becoming a central infrastructure layer for modern e-commerce, especially in technology-driven and professional purchasing environments.
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