Pragma Powers Channel with Icecat’s Product Content Syndication

Laura van der Blom
Axi Playhouse

Pragma, a Boron company and leading manufacturer and distributor of high-end activity and roleplay toys in Europe, successfully integrated the Icecat Product Information Manager (PIM). Pragma partners can now download all its standardized product information to better categorize, filter, search and compare products for e-commerce purposes. 

Multi brand company Pragma is active across the toys, garden and Do It Yourself (DIY) industry. Besides playhouses, sandpits, kitchens, swings and picnic tables, Pragma is also known for its safety puppet ‘Victor Veilig’ in the Netherlands. Similar to ‘Safety Sam’, ‘Felix Vorsicht’ and ‘Benni Brems’ in other countries. Jeffrey van Verseveld, Content Manager at Pragma: “With the integration of Icecat we add value by saving our partners time and costs.” Icecat has become an industry standard for the secure syndication of product data-sheets to channel partners, including etailers, comparison websites, distributors and traditional retailers.

“Pragma’s decision to integrate Icecat addresses the need of the e-channel to get automated product information. We are happy to be able to include more brands from different industries such as toys, gardening and DIY, in our Open Icecat Catalogue” says René Rozendal from Icecat.

About Pragma

Pragma BV is active in the European toy, ‘do it yourself’ (DIY) and outdoor industry. From its 150,000 square feet distribution center in Veenendaal, the Netherlands, Pragma services the North-Western European markets. Pragma focuses on safe, active outdoor (role) play of children in the age of 1 to 16 and garden lifestyle in general.


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