Power asks its Nordics Vendors to Meet its Content Requirements

Power International AS is a leading home electronics retailer in the Nordic region, with a nation-wide store network and online shops in Norway, Denmark, Sweden and Finland. Power International AS, the household electronics retailer in the Nordics, collaborates with Icecat to expand its product catalog through Icecat’s Free Brand Cloud.

To enhance the shopping experience vastly, Power International AS decided to use Icecat’s rich product content, by means of Full Icecat and Brand Cloud.

Power’s content requirements

What are the product content requirements of Power for each individual product?

• Product identifiers (GTIN: EAN, Brand Product Code, Tariff , ECCN and Dual-Use codes)
• Categorization
• High resolution PNG-images (transparent):
  • One main image and at least two secondary images
  • Inspirational/environmental pictures: 2 or 3
• Videos: if available
• Short description, long description, detailed marketing text, product features and USPs
• Product specifications or attributes
  • Specs
  • EU energy label information
  • Package measurements
  • Product measurements
  • Battery information
  • Refrigerant information
  • Weight(s)
• Product brochure, data-sheet and manuals in PDF format

Would you like to deliver your brand’s product information to Power? All supplying brands can register online free of charge. In addition, for more information please contact your Account Manager or contact us online.

Check our step-by-step tutorial video for registration.

Yagiz Cekic