In recent years, hyper-personalization has emerged as a game-changer in ecommerce. By leveraging AI to analyze customer behavior, preferences, and location, brands can deliver deeply individualized recommendations, marketing messages, and shopping interfaces. These tailored experiences significantly elevate conversion rates and loyalty, as customers increasingly expect stores to understand what they want before they ask. The Impact: Numbers Don’t Lie Consider the meaningful uplift personalization can deliver: Conversion rates can rise up to 60% when AI tailors campaigns in real-time, according to IDC data. Revenue often increases by 10–15%, with digitally native companies gaining up to 25% more thanks to personalization.…
The European General Court has ruled against Zalando in its legal challenge to the Digital Services Act (DSA), confirming the German fashion platform's designation as a Very Large Online Platform (VLOP). This outcome sets a precedent for how EU regulations will apply to homegrown ecommerce leaders, not just American tech giants. Zalando vs. the EU: A Platform’s Regulatory Turning Point Zalando had argued that it should not fall under the DSA’s VLOP category, claiming that its role as both a retailer and marketplace is fundamentally different from that of platforms like Meta or Amazon. However, the court sided with the…
