(Italian translation below) Authorized Canon resellers have relied on Icecat's free catalog since 2021 to embed basic and rich content on their ecommerce platforms. In particular, rich content, like "Product Stories" or "Amazon A+" content, is characterized by image galleries, 3D pictures, videos, practical examples of the product's functional features, and many more. Furthermore, the dynamic and interactive design of the Rich Content is captivating to users. As they scroll through the product page, customers become fully immersed in the product's story, exploring its possibilities and feeling as if they have the camera already in their hands. Take the following…
NPEX BV, the Dutch stock exchange for SMEs, has completed a €2 million financing round. This financing round was led by existing shareholders, including CEO Mark van der Plas. Icecat Capital, the investment fund of Icecat, also joins as a new shareholder with a participation of just under 10%. Icecat NV offers product information to retailers and webshops worldwide. The company focuses on improving the online shopping experience for consumers. Through Icecat Capital, the company invests in promising platform and SaaS companies such as VirtuaGym last year. With the investment in NPEX, Icecat Capital shows confidence in the potential of…
