Icecat PIM: Manage Your Product Content for Free

As a manufacturer, managing your product content can be a huge challenge. For example, adding new pictures, expiring visual rights, adding awards, a revised marketing text, some spec updates. How do you make sure that your channels and channel partners get the most up-to-date product content? Spreadsheets and email chains can easily be lost and are often inconsistent and increase the likelihood of human error. Further, you need to make sure that product data and its updates reach all your resellers and distributors. This traditionally implies sending a lot of reminders, phone calls, and filling in-retailer templates.

The Icecat PIM is user-friendly, multilingual and will make the life of product managers much easier. In one single platform, editors can create a product, update rich media content and send a brand’s content automatically to all its channel partners. For instance, Amazon, MediaMarkt, Walmart, and Carrefour all download product content from Icecat. There is a tutorial available that explains how to register, add products, videos, specifications, and reasons to buy.

Over the years, the Icecat PIM solution has developed to fit its users’ needs as well as possible. Many retailers joined the Icecat Free Brand Cloud Program and invited their suppliers to add content to the free PIM. Via the Icecat editorial team or automated syndication, a brand can add product content and ensure that it reaches all its channel partners. Further, support can be provided for retailer-specific templates. Icecat can also provide training to a brand’s team so that they get familiar with how to make the most of out it.

Keep control of content

Digital Rights Management (DRM) allows a brand to control that digital assets are only available to authorized channel partners. DRM is important for brands and it is a big asset of the Icecat PIM. With DRM a brand can:

• Open product content to any channel partner accessing the Icecat catalog
• Not publish product content until the release date
• Allow only some authorized channel partners to access specific content assets, e.g., for promotional campaigns
• Set an expiration date for your media assets, after which they will not be visible nor downloadable anymore

Multilingual Specs and Localized Content

With the Icecat PIM, product technical specifications are automatically available in 60+ languages. In other words, potentially a brand can easily expand its content via the PIM. Icecat supports localized content so that each market will receive content in its relevant language and/or with locally relevant information. For example, rich media, images, marketing text, and product names.

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