LEGO’s product data health is the best among key toys brands. However, for all toy brands there is still a lot to improve. For example, LEGO has most product downloads, but its data health score is still only 44%. Just slightly better than the scores of Hasbro (39%), Playmobil (38%) and Mattel (33%). The score depends on the completeness of the brand’s product data-sheets. Completeness is defined in terms of mandatory specs, marketing texts, product images, videos, animations, PDFs, X-sell and enhanced product stories. In general, more complete product data-sheets are appreciated by retailers and helpful for consumers to make better buying decisions.
Of the four compared toys brands, Hasbro has the most retail platforms connected (146). Further, it has its products covering a wider variety of categories (76). On the other hand, LEGO has the highest average review score (84.2%), most active products (20,884) and most product data-sheet downloads (8.8 million) over the past 90 days.
Why does data health matter? Because it’s researched that LEGO’s conversion rates benefit from better product content. In another study for Disney, the same was found. Similar observations are made about adding relevant product reviews during a consumer’s buying journey.
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We would like to request permission to use specific resources from the Icecat catalog for the LEGO brand, specifically images, product descriptions, product codes, and category data. Our goal is to enrich our product listings and ensure that our catalog is both accurate and comprehensive for our customers.
We will fully adhere to your usage guidelines and licensing terms. If there are any further requirements or documentation needed to move forward, please let us know.
Thank you for considering our request. We look forward to your response.
Best regards,
Petr Kořínek
Czechie Electronic s.r.o.
Czech Republic
http://www.xm.cz
Hi Petr,
Please, register at icecat.biz. And Request Permission after login.
We will forward your details anyway to our LEGO account manager.
Kind regards
Martijn