The start of 2026 will be packed with key toy industry events, and Icecat will be present at two of the most important ones. We’re excited to connect with toy brands, retailers, and distributors at the London Toy Fair and Spielwarenmesse. These fairs are ideal stages to discuss product content, catalog syndication, and the future of ecommerce in the toys and games sector.
Icecat will attend the London Toy Fair at Olympia London on 20–21 January 2026. This event is the UK’s largest dedicated trade show for toys, games, and hobby products, bringing together more than 250 exhibitors from around the world
The London Toy Fair marks the start of the toy season. It’s a hub for discovering the latest trends and product launches, from classic toys and board games to high‑tech gadgets. Buyers, licensors, inventors, and retailers gather to plan product lines for the year ahead. They also strike distribution deals and build new partnerships.
For Icecat, this fair is a perfect opportunity to meet with industry partners and discuss product content management. Our team will highlight how Icecat’s catalog, content syndication solutions, and AI‑powered tools can help toy brands and retailers scale across markets. With more than 150 sponsoring toy brands and over 225 retail and distribution partners using Icecat’s content worldwide, the fair provides an ideal platform to strengthen existing collaborations. It also opens the door to new opportunities. Visitors interested in improved product listings, internationally consistent catalogs, or richer content experiences are encouraged to meet with Icecat’s specialists. At the show, we’ll also showcase advanced solutions, including Amazon content capabilities, A+ and Premium A+ content delivered through integrated APIs, and tools that help brands become AI‑ready for modern online retail.
If you want to discuss product content syndication, international catalog distribution, or preparing for the 2026 season, schedule a meeting with our team: René Rozendal and Nathalie ter Horst.
They’ll be available throughout the fair to talk about your catalog needs, data workflows, and retail‑ready product content.
Book a meeting with Nathalie here.
Or book a meeting with Rene here.
We look forward to seeing you there.
Immediately after the London Toy Fair, Icecat will attend Spielwarenmesse 2026, taking place from 27 to 31 January 2026 at the Messezentrum in Nuremberg, Germany. This event is widely regarded as the world’s largest toy trade show and a landmark gathering for the global industry. This year marks its 75th edition, underscoring its lasting importance to manufacturers, distributors, and buyers.
Spielwarenmesse offers a comprehensive showcase across toys, games, hobbies, and related products. It attracts decision-makers from every segment of the industry. That reach makes it a must-attend event for anyone involved in global toy commerce. For Icecat, this is another opportunity to engage directly with brands and retailers. We’ll discuss key challenges and trends in product content, data workflows, and cross-market distribution.
At the fair, the Icecat team will present how our catalog and syndication services support fast product launches and consistent listings across regions. They also deliver standardized data that meets diverse market requirements. We’ll also be on hand to discuss multilingual product descriptions and taxonomy management. We’ll explain how data consistency improves search performance and builds buying confidence across channels.
We invite you to schedule a meeting with Icecat during the fair. You can meet with René Rozendal, Nathalie ter Horst, or Bertrand Thomas (responsible for the French market). Our team will be happy to discuss your catalog, product data needs, or any collaborative ideas for 2026.
➡️ Book a meeting with René Rozendal➡️ Book a meeting with Nathalie ter Horst
➡️ Book a meeting with Bertrand Thomas
We look forward to seeing you in Nuremberg, exploring new opportunities, and helping bring your product content to life across markets.
Both the London Toy Fair and Spielwarenmesse are more than just product showcases. They are strategic meeting points where market trends are shaped, partnerships are forged, and ecosystems evolve. For ecommerce businesses, these fairs are crucial for:
In today’s digital economy, product content plays a central role in how items are discovered, compared, and purchased online. Transparent, standardized, and rich product information makes listings more competitive on marketplaces and direct ecommerce sites alike.
Icecat’s presence at both fairs reflects our commitment to the global toy community. We look forward to sharing insights, learning from partners’ needs, and helping brands and retailers prepare for the evolving ecommerce landscape in 2026 and beyond.
Read further: Icecat, e-commerce, ecommerce, Icecat, London, spielwarenmesse, toy fair
