2 March 2023, Amsterdam – Icecat, the market leader in product content solutions, has today announced a partnership with Mirakl, the leading SaaS solution to power scalable, profitable eCommerce growth. Icecat will provide Mirakl-powered platforms with access to their robust product content catalog, helping marketplace and dropship businesses create and maintain product data quality at scale.
Shoppers look for detailed information before purchasing a product, making quality and complete product listings key to conversion. Providing complete product listing content has been proven to be a significant factor in achieving higher online conversion rates. A study conducted by Icecat with Disney and Intertoys showed that incorporating Icecat’s product content can result in an 11% increase in the online conversion rate. However, the process of updating and creating new product listings with accurate content at scale has historically been time and resource intensive for businesses operating marketplaces.
Through this partnership, operators of Mirakl-powered platforms have access to Icecat’s catalog of over 13 million products, enabling them to considerably reduce the amount of time spent on product listing content. Icecat provides high coverage in product content, such as technical specifications, images, marketing text, videos, enhanced product stories, energy labels, and other legal attributes.
Icecat will support Mirakl-powered marketplace and dropship platforms by enriching data for existing, incomplete products, and by creating new product listings for unmatched offers. First, Icecat will map to an operator’s taxonomy to ingest appropriate product identifiers. The operator will then define the scope (seller, brand, category or product level) of their assortment the Icecat solution will need to improve upon. These steps reduce the cost and time required to ensure a product listing meets the platform’s content requirements and desired languages before it can go live.
“A good product description is mandatory to provide consumers with the information they require if they are to complete a purchase and also provides transparency that the product meets safety standards. Only this can reinforce the global trust in the eCommerce and marketplace model, and make it successful for both consumers and operators at scale. This partnership is helping our clients to comply with the new European Digital Services Act by publishing complete product listing information.” Jean-Gabriel de Mourgues, EVP Connect & Growth Solutions, Mirakl.
“A good product description is mandatory to provide consumers with the information they require if they are to complete a purchase and also provides transparency that the product meets safety standards. Only this can reinforce the global trust in the eCommerce and marketplace model, and make it successful for both consumers and operators at scale. This partnership is helping our clients to comply with the new European Digital Services Act by publishing complete product listing information.”
“The Icecat Mirakl connector will allow any Mirakl platform user to automatically receive push content from Icecat and benefit from the extensive catalog of product content, according to their taxonomy.” Emre Tan, Global Managing Director, Icecat.
“The Icecat Mirakl connector will allow any Mirakl platform user to automatically receive push content from Icecat and benefit from the extensive catalog of product content, according to their taxonomy.”
Icecat is the market leader in product content solutions. Our services and solutions enable brands, retailers, and marketplaces to exchange product content in a simple and fast way. Our services include a content catalog, e-commerce integrations, and Product Information Management (PIM) systems. For more information: www.icecat.com
Mirakl is the SaaS solution chosen by leading enterprises worldwide to manage their marketplace and dropship business. Mirakl’s intuitive, secure and scalable technology powers profitable digital growth in all angles of commerce – from platform models to personalization and payments. Platforms are the new competitive advantage in eCommerce, and market leaders like ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch, Changi Airport, The Kroger Co., Leroy Merlin, Macy’s Inc., Maisons du Monde, and Toyota Material Handling, partner with Mirakl to win in the changing eCommerce landscape. For more information: www.mirakl.com.
Sandra Rezki, Commercial Team Lead, Icecat: sandra.rezki@icecat.com.
Hugo Weber, External Communications Director, Mirakl: hugo.weber@mirakl.com
Read further: News, Partners, e-commerce, ecommerce, Icecat, partner, product content
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