Icecat Toys Team present on ASTRA Toy Fair in the USA from 13-15 June

From the 13 to 15^th of June, ASTRA (American Specialty Toy Retailing Association) will organize the ASTRA Marketplace and Academy 2022 in Long Beach, CA. Icecat is present at ASTRA Toy fair at booth 358. This trade show will feature industry leaders and hands-on product demonstrations, drawing more than 450 exhibits. The American Specialty Toy Retailing Association (ASTRA) is an international nonprofit trade organization that serves more than 1,800 independent toy retailers, manufacturers, and sales representatives. 

Icecat is an ASTRA affiliate member since February 2020. Icecat representatives Koen Gerlach and René Rozendal will be present from 13th to 15th of June. Do you want to see a demo of Icecat content? Feel free to reach out and book an appointment

Special Offer to ASTRA Brands and Retailers

ASTRA retailers can win a year of Full Icecat when subscribing for Icecat product content on the Icecat booth. On the other hand, retailers can use the free Open Icecat catalog. This catalog consists of standardized product content from all participating manufacturers. The Red Balloon Toy Store is an example of a retailer that already successfully uses the Icecat product content.

ASTRA brands can use Icecat Free Vendor Central, a free-of-charge Vendor Central for Icecat’s Full Icecat (web) retail clients, or to use the subscription model of Open Icecat for unlimited syndication of all product information to all relevant e-commerce channel partners.

René Rozendal

Chief Business Development Officer - Initiator of the Icecat toys data model together with the toy industry