Icecat Brand Rank Monitor H1-21 Top 10: Leitz, Herma, and HP lead in Office

The Icecat Brand Rank Monitor tracks the performance of all 28 thousand brands in the database. Each brand’s ranking is based on billions of annual PDS downloads by channel partners and direct views by consumers. For H1-21, we are publishing the top 10 brands in key verticals, starting with Office.

More than 67 million data-sheets were downloaded in the vertical Office in the first six months of this year. The number of downloads for the same period last year was a little over 33 million. This means that the vertical has recorded a growth of 103% year on year.

Similarly, also among the top 10 brands in this vertical individually, we can see significant growth. The downloads of data-sheets have grown for all ten of them. For six out of them, the number of downloads has more than doubled. Leitz is the brand that witnessed the highest increase year-on-year (192%), which also put it in the first place of this statistic.

Below is a graphic that shows the number of requests for each of these brands in millions, dark blue representing the first half-year of 2021 and light blue representing the same period last year.

Other KPIs on Brand Rank Page

While statistics per vertical is something that we keep only for overviews like this one, overall brand analytics per country are visible in the front end. A brand rank per country is especially interesting for a brand’s local business representatives. Besides, as the internet implies globalization, Icecat can not resolve all views or downloads to an individual country. Some e-commerce users are international. And some individual data consumers browse anonymously.

Furthermore, Icecat also publishes a Brand Average Review Score. This includes the total number of reviews that contribute to the score calculation. Again, this is done for transparency. This daily updated statistic is also available for Testseek XML API users by default.

Finally, the data health score is visible. The brand data health completeness score is the average of the completeness scores of all product data sheets of a brand’s products, ranging from main products to supplies and spare parts. Again, brand editors can see the color changing of completeness.