The next vertical that we will take a look at as a part of the H1-21 Icecat Brand Rank Monitor performance overview is Fashion & Lifestyle. Below you can see the top 10 brands in this category with the most product data-sheet downloads.
Overall, the fashion vertical experienced rose from approximately 36.4 million downloads in H1-20 to 98.5 million in H1-21. This means a year-on-year growth of 171%. Similarly, each brand that reached the top 10 in this half-year recorded growth in comparison with the same period last year. This is also clearly visible from the graphic, where dark blue represents H1-21 and light blue represents H1-20.
We can see a strong representation of sportswear brands in the top 10, with Adidas, Reebok and Under Armour occupying the first three ranks. The presence of sportswear is further strengthened by the fact that all of the brands have grown by double or even triple digits year-on-year.
While statistics per vertical is something that we keep only for overviews like this one, overall brand analytics per country are visible in the front end. A brand rank per country is especially interesting for a brand’s local business representatives. Besides, as the internet implies globalization, Icecat can not resolve all views or downloads to an individual country. Some e-commerce users are international. And some individual data consumers browse anonymously.
Furthermore, Icecat also publishes a Brand Average Review Score. This includes the total number of reviews that contribute to the score calculation. Again, this is done for transparency. This daily updated statistic is also available for Testseek XML API users by default.
Finally, the data health score is visible. The brand data health completeness score is the average of the completeness scores of all product data sheets of a brand’s products, ranging from main products to supplies and spare parts. Again, brand editors can see the color changing of completeness.
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