Brand Rank H1-22: HP, Lenovo, and Cisco in Top 3 Category Computers

In the first half of 2022, more than 5 billion product data sheets were requested in the category Computers. That is a significant increase of 36% from the 3,6 billion requests during the same period last year. 

Traditionally, the category Computers is one of the strongest for Icecat, including thousands of brands. Once again, HP is number one in this vertical, with over 883 million downloads. This is an increase of 17% compared to last year. As a result, HP remains the dominant brand. Lenovo is the second biggest brand, followed by Cisco. Cisco is the brand with the biggest increase of 147% in H1-22 in terms of datasheet downloads.

Overall the vertical Computers has seen a growth of 36% compared to the same period last year. Below is an overview of the top 10 brands that got the most requests, compared year-on-year.

Other KPIs on Brand Rank Page

While statistics per vertical is something that we keep only for overviews like this one, overall brand analytics per country are visible in the front end. A brand rank per country is especially interesting for a brand’s local business representatives. Besides, as the internet implies globalization, Icecat can not resolve all views or downloads to an individual country. Some e-commerce users are international. And some individual data consumers browse anonymously.

Furthermore, Icecat also publishes a Brand Average Review Score. This includes the total number of reviews that contribute to the score calculation. This daily updated statistic is also default available for Testseek XML API users.

Finally, the data health score is visible. The brand data health completeness score is the average of the completeness scores of all product data sheets of a brand’s products, ranging from main products to supplies and spare parts. Again, brand editors can see the color changing of completeness.