Hypermarket Alcampo Uses Icecat Brand Cloud

Alcampo is part of Auchan Retail, an international historical merchant. In Spain, they operate under the Alcampo banner through supermarkets, hypermarkets and online commerce. With more than 4.6 Billion euros sales in 2019, they certainly one of the most attractive hypermarkets in Spain. Alcampo, the 2nd largest hypermarket chain in Spain, collaborates with Icecat to increase and improve its webshop information. Not only to access standardized product data-sheets but also to receive unique and customized content created exclusively for Alcampo, differentiating it from its competitors. For Alcampo, improving the consumer’s buying experience is key. Further, a shortened go to market time helps to expand its e-commerce business.

Brand Cloud

Hypermarket Alcampo asks its suppliers, manufacturers, to upload their product content into the free Icecat Brand Cloud, to ensure that the buyer experience on Alcampo is how brand owners like it. The digital assets Alcampo is typically interested in are specs, marketing texts, product images, reasons to buy, product variants. And further, any other rich media asset that brand owners can provide. Great product content will generate more sales for a brand owner, and for Alcampo alike.

In case you need more information, please contact your Account Manager or you can contact Icecat online. You can also see our step-by-step tutorial videos on how to register for Icecat’s Free Brand Cloud.

Edorta Gorria