How to Win the e-Commerce World Cup?

For the first time in the contest’s 92-year history, football’s World Cup is taking place in the winter this year. Matches began on 21st November and will last until 18th December, with the final being contested just a week before Christmas. Overlapping with Black Friday and Cyber Monday as well as the traditional Christmas shopping period, the World Cup has never been held outside of the summer before, meaning retailers are again in uncharted territory.

Some interesting Facts and Figures about FIFA World Cup 2022:

• According to recent Google data, the FIFA World Cup’s popularity on YouTube is rising steadily, with search interest for this year’s tournament already outpacing last year’s by 80%.
• Additionally, more searches equal more viewership. Watch time for the event in 2022 has increased by more than 30%, reaching nearly 300 million people.
• As per an article by Bloomberg, The Football World Cup was anticipated to boost Qatar’s economy by up to 17 billion US Dollars. 1.2 million tourists are expected to visit this Middle East Country as viewers of the FIFA World Cup.

With the figures looking this ecstatic, e-commerce brands hold a golden opportunity to boost online sales ahead of the buzz-filled event.

Most important facts to prop up sales centering the World Cup

1. Optimization of the Product Content to Steer Up Conversion Rates 

For an e-commerce website to thrive, one must ensure that the products and their descriptive content are optimized. An unsatisfactory customer experience could result from an obsolete product description, too poor, and inexisting product images.

It’s important to ensure that your product descriptions sell. A compelling product description that inspires feelings will likely impact your visitors’ online shopping experiences. It’s also crucial to make it simple for search engines to index your pages and incorporate a little SEO into your product descriptions to ensure customers can find what they’re looking for. 

2. Improving the Online Shopping Experience with Enhanced Content to Score a Goal

Enhanced content transforms regular product detail pages into brand experiences. Enhanced content is product information that has been expanded and enriched beyond the basic data. Providing engaging product content and rich media may include videos, images, hotspots, and more. Today’s shoppers have many choices; enhanced content helps inform their decisions and cultivate trust.

Why is Enhance Content a game changer? Because it is where products move from simple descriptions to tell a story: creating ways to engage with consumers. It helps keep them on the page longer, learn more, and make more emotional connections to the product.

The World Cup is played offline but experienced online. Get in touch to see various solutions that can help improve your e-commerce business, from optimized and enhanced content to key reviews.   

Maria Diaz