Hasbro Enhances its Licensed Products Offerings with Icecat 

Hasbro, a leading toy and game company, and Icecat collaborated on creating rich product content for product pages. This rich content is created for the beloved licensed brands PEPPA PIG, MY LITTLE PONY, and TRANSFORMERS. Hasbro has been working together with content service provider Icecat since 2021 to syndicate its product content in multiple countries via Icecat. So, all the product content of Hasbro’s brands is available for its channel partners for free on the Icecat platform.

I am excited about how Icecat is assisting us in strategically positioning Hasbro character branding online, thereby enhancing the online visibility of our licensees. The valuable insights that Icecat provides leave a positive impression on our online presence.

Simone Hulst, Licensing Manager EMEA Agents – Benelux & Israel at Hasbro Consumer Products EMEA

Enhanced Product Stories

Hasbro has now enhanced its licensed product offerings with Icecat Enhanced Product Stories. An Enhanced Product Story is a below-the-fold content page with a custom layout of multimedia and messaging assets that gives the best product experience to an online shopper. These dynamic Product Stories have a wide selection of multimedia assets. A Product Story can include rich product content elements. For example videos, feature logos, explanations, 3D objects, hot spots, and an image gallery.

The enhancement of licensed products PEPPA PIG, MY LITTLE PONY, and TRANSFORMERS helps brand owners create a better online experience, resulting in increased revenue. Integrating an Enhanced Product Story for channel partners is easy with adding just a few lines of JavaScript to a product page. A recent case study by Icecat and Disney, with licensed Marvel products where Hasbro was involved, showcased that when Product Stories are integrated on a product page, conversions can grow by 11% and revenue by 34%.

I have observed a growing inclination among brand owners to empower their licensees by enriching online product pages through Icecat Enhanced Product Stories. As a result, our user network is steadily expanding. More importantly, we have the capability to establish a comprehensive database for brand owners, allowing them to monitor the online presence of their products effectively.

René Rozendal, Director Toys and Entertainment at Icecat

Download Hasbro content

Are you a Hasbro reseller? Then please download the product content using your Icecat account. In case you do not have an account yet, you can register online. Alternatively, you can contact Icecat online. The Hasbro rich product content is available directly after registration.

René Rozendal

Chief Business Development Officer - Initiator of the Icecat toys data model together with the toy industry