Game Mania implements Enhanced Product Stories to Optimize Conversion

Avatar for Koen Gerlach

Game Mania is a well-known omnichannel retail chain active in Belgium and the Netherlands. Game Mania has over 40 physical stores specializing in video games, board games, trading card games, and gaming accessories, and is dedicated to providing customers with an exceptional online shopping experience.

A key feature that sets Game Mania apart is their use of Product Stories. These below-the-fold content pages are designed to provide a customized layout with multimedia and messaging assets. This ensures that online visitors get the best possible product experience and are fully informed about the features and benefits of the games and game consoles they are interested in.

By leveraging Icecat’s Enhanced Product Stories, Game Mania can provide their online customers with up-to-date and comprehensive product information, including high-quality images, videos, and detailed specifications. This not only enhances the customer experience but also helps to increase customer satisfaction and loyalty.


Why Consider Integrating Product Stories?

If you are a brand looking to enhance your online product presentation, consider leveraging Icecat Product Stories to achieve a wide range of benefits. First, product Stories can significantly boost your sales by leveraging rich content that increases conversion rates. Additionally, Product Stories offer interactive elements such as hotspots, carousels, videos, galleries, and 360s that can increase consumer engagement and drive more interest in your products.

One of the other key advantages of using Icecat Product Stories is the ability to deliver brand-consistent content on product pages, ensuring that the look and feel of your online presence follow your brand’s visual guidelines. You can also use brand-approved messaging to highlight the key selling points.

Moreover, Icecat Product Stories offers a responsive design that adapts to visitor screen resolutions. This ensures that content looks great on any device. And now, Icecat has added a reviews module by default to Enhanced Product Stories, providing even more opportunities to engage with your customers and build trust in your brand.

Any brand can use Icecat to create Product Stories and distribute these to Game Mania.

Embed Product Stories via Icecat Live

You can integrate Product Story as one of the Icecat Live containers using the Icecat Live Granular Call method. This method delivers content to your web page in real time. Furthermore, it will only require a few lines of Javascript code in your HTML template.

Are you ready to improve your shoppers’ experience? Then, register for an Icecat account for free. If you have questions, feel free to contact your local country manager.

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