Schleich has recently joined as an Open Icecat Sponsor, facilitating the distribution of Enhanced Product Stories through Icecat's platform. These Enhanced Product Stories are now accessible free of charge. These dynamic Product Stories encompass a wide selection of multimedia assets,…
Another year, another exciting announcement! In celebration of the champions of the Dutch “Toy of the Year 2023” competition, Icecat extends its warmest congratulations to all the winners, providing them with the opportunity to have Product Stories created for them…
Game Mania is a well-known omnichannel retail chain active in Belgium and the Netherlands. Game Mania has over 40 physical stores specializing in video games, board games, trading card games, and gaming accessories, and is dedicated to providing customers with…
Global toy retailer Toys ‘R’ Us recently made its return to the UK in October 2022. The launch includes a brand-new website offering a wide selection of toys, electronics, and games for children of all ages. They also plan to…
A product story 2.0 is a below-the-fold content page with a custom layout of multimedia and messaging assets that give the best product experience to an online shopper. In addition, Product Story 2.0 enables the seamless insert of a full…
Icecat added a reviews module by default to Enhanced Product Stories 1.0 and 2.0. A Product Story is a below-the-fold content page with a custom layout including multimedia and messaging assets that gives the best product experience to an online shopper.…
(Italian translation below) Authorized Canon resellers have relied on Icecat's free catalog since 2021 to embed basic and rich content on their ecommerce platforms. In particular, rich content, like "Product Stories" or "Amazon A+" content, is characterized by image galleries,…
Icecat is thrilled to announce its participation in the upcoming Webwinkel Vakdagen 2023 edition on the 29th and 30th of March. This exhibition is the central meeting platform for the entire ecommerce sector and is the biggest leading Dutch ecommerce…
For the first time, Icecat will be exhibiting at the SpielwarenMesse 2023 from the 1st to the 3rd of February. The SpielwarenMesse is the most extensive toy exhibition in the world in Nuremberg, Germany. The exhibition is 100% dedicated to…
Recently Icecat converted Amazon A+ content “from the manufacturer” into Icecat Enhanced Product Stories. This is implemented successfully for Hasbro at Benelux toy Retailers like Intertoys, ToyChamp, and Top1Toys. Now Icecat gives all brands the opportunity to convert their Amazon…
Recently, the winners of the Dutch Toy of the Year 2022 awards have been announced. Icecat created Enhanced Product Stories for the winning products for free. The expert jury has chosen three products in each of the 12 categories: Kids'…
LEGO makes enhanced Product Stories freely available via Icecat for all of its authorized retailers in Benelux, the DACH region, the United Kingdom, and Italy. These Product Stories contain a selection of multimedia digital assets. For example, video, feature logos…
Franz Carl Weber, the Swiss retailer specializing in toys is now making use of the Icecat Product Stories in their online store. The omnichannel merchant, which also has 22 physical stores across the country, has integrated this enhanced content feature.…
Nintendo Benelux is joining Icecat. The assortment of this Japanese brand includes popular gaming consoles and games. In addition, a selection of 34 back catalog products is now covered in the Icecat database with Enhanced Product Stories. New titles will…
This Product Story manual provides a quick guide on easily embedding product information into your website via Icecat Live (JavaScript). The Product Story is a new type of enhanced content that combines various multimedia assets and follows a brand's look…
Lumo stars, a brand of the Finnish game company Tactic, is based on a children’s book called Northern Brights. For over fifty years, the Finnish board game company Tactic has been known for its innovative, exciting, and high-quality games that…
See Italian version below LEGO made its enhanced product content available for multiple regions, among which also Italy. LEGO-authorized toy retailers in this region now have the opportunity to enrich the product content on their product pages. Authorized Italian toy…
The winners of the Dutch Toy of the Year 2021 awards have been announced. The expert jury has chosen 3 products in each of the 12 categories: 0-3 years, 4-5 years, 6-7 years, 8-9 years, 10-11 years, 12-17 years, 18+…
Italian toy retailer Mornati Paglia implements LEGO Product Stories to further enhance the online visitor experience on its e-commerce platform. Next to LEGO, Mornati Paglia sells products from other toy brands as well. For example, Playmobil, Marvell, Hasbro, Fisher-Price, and…
Intertoys, the biggest Dutch toy retailer, has finalized the integration of Icecat Enhanced Product Stories to improve the customer experience and increase conversion rate. In the toys category, Product Stories create an enhanced online shopping experience for the visitors, due…
