Four Ecommerce Pain Points To Address for more Conversion

No online webshop wants to witness a cart abandoned in their online store. Many business owners think they have done their best by launching an online webshop. But improvements are crucial to attracting the right visitors and turning these into buyers. Successful e-commerce webshops constantly improve their product pages and spot improvements for the online shopping experience. Therefore, looking at your online webshop from the customer’s perspective is crucial to identifying potential issues. In this post, we will highlight four eCommerce pain points to improve conversion:

1. Poor Shopping Experience

The shopping experience for online visitors consists of a variety of factors. For example, it includes the website’s speed, design, quality of images and content, ease of locating information, and store navigation.

The gold standard for an online business is excellent product content. This includes clear images, marketing text, rich content, and all the necessary information for a customer to decide. Ensure your online business represents and goes above and beyond your offline store’s distinctive design and brand identity. Although adapting their retail experience for e-commerce can be scary for some business owners, failing to do so is a missed opportunity.

2. Low User Engagement, Retention

Customers must be interested in an online webshop as soon as they arrive on the site. This entails taking every step to lead an online visitor from browsing to purchasing. The most promising clients are frequently those who have already made purchases. While a physical store may have a welcoming attitude toward regular shoppers, e-commerce businesses may utterly ignore returning customers. Some straightforward strategies to thank and engage frequent visitors include providing online-only discount codes, showcasing new products, and encouraging users to share their shopping pics, social network feeds, and testimonials. A vibrant online store has a decent balance of well-known and original material.

3. Mobile Deficiency

Two out of every three internet orders are placed using a mobile device. Webshops cannot afford to downplay the influence of a mobile-friendly purchasing experience. Three times more conversions occur while using a mobile app than a mobile website. An e-commerce site that offers a superior mobile user experience right away gains a competitive edge. Today, getting a mobile app with a fantastic user experience (UX) and all the functionality your store needs is simple, inexpensive, and low-tech. Any e-commerce shop can significantly improve using tools like live selling, linking social media material, push notifications, and mobile app-only discounts.

4. Unfriendly Checkout Process

A complicated or rigid checkout process is one of the main causes of shoppers leaving shopping carts empty before checking out. An online store should ideally have transparent pricing, not suddenly tack on any hidden taxes or fees, and be as simple as feasible. It’s crucial to provide various payment options so that customers can always select a convenient and appropriate payment method. Making repeat purchases simple for customers, rewarding them when they check out, and working with reputable payment processors are a few methods to ensure your store doesn’t lose customers just when it counts.

To conclude

In addition to solving these eCommerce pain points, it’s important to remember to bring customers to your e-commerce store. It would help if you had a social media marketing strategy. It doesn’t need to be complicated. Ensure you have exciting and fresh social media content and ad campaigns connecting your followers to your online store.

You can also utilize influencer programs and live videos across your social media channels to capture the interest of your target audience and bring them to your store. Today’s customers expect more personalized and interactive online experiences, are interested in integrating technologies like augmented reality (AR) and virtual reality (VR) into their shopping experience, and generally have high expectations from online sellers.

Wouter Maatman

Digital Marketing Manager at Icecat N.V.