Fashion Base by GS1 and Icecat Now Live for Wehkamp and Bestseller

Koen Looijmans
By
GS1 Icecat Fashion Base Platform

Fashion Base is now live. The platform, jointly developed by GS1 Netherlands and Icecat, is currently used by several fashion brands and retailers, including Wehkamp and Bestseller.

Uniform product information

It’s logical that these fashion giants are co-operating in FashionBase: Wehkamp is the largest online fashion seller in the Netherlands and Bestseller is the owner of global brands like Jack&Jones and Vero Moda. “We love to have more uniform product information for fashion and apparel”, says Ted Arends, manager content centre of excellence at Wehkamp. “We gather really a lot of product specs. But, it is not possible for us anymore to enter all data manually. The fashion sector needs to catch up, in comparison to other categories where more complete catalogs can be sourced.”

Easier listing of products

Bestseller and Wehkamp use the Fashion Base from the start and collaborate closely to exchange product information. Ted Arends of Wehkamp adds: “Through Fasion Base it is easier for our suppliers to list products in their retailer’s stores. They only enter a product data-sheet once, and subsequently the base information is easy to reuse. And because the basics are more stable”, continues Arends, “the whole supply chain functions better, the time-to-market shortens, and the assortiment is easier to enrich.”

Flawless

Wehkamp and Bestseller are satisfied with the new platform.They did not encounter start-up problems. Danielle Denslagen of Bestseller says, “We only have had some discussions about some extra data fields, but the technology of the Icecat platform was flawless.” Dat zorgt voor een snelle start van de Fashion Base dienst.

Tens of new participants

Both large and small suppliers and retailers in the fashion sector can easily use the Fashion Base platform. In the coming months, tens of new participants are expected to start using the platform according to Sebastiaan van Zundert of GS1 and Koen Looijmans of Icecat.

Do you want to know more or participate? Please, contact your account manager at GS1 or Icecat, or contact us online.

Likethumbsup(7)Dislikesthumbsdown(0)

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

open-live-optimized

Manual for Icecat Live: Real-Time Product Data in Your App

Icecat Live is a (free) service that enables you to insert real-time product content from some 300 m...
 June 1, 2016
World map

Iceclog: Our Content Log and Playground for Testing New Ideas

“Iceclog” (Icecat content log) is the Icecat blog, where you will find...
 August 26, 2016
http url

Manual for Icecat URL: Links to Product Data-sheets and Images

Version: 1.20, October 4, 2016.The purpose of this post is to explain the Icecat URL method to ...
 October 4, 2015
open-csv-optimized

Manual for Icecat CSV Interface

This document describes the CSV (Comma-Separated Values) variant of Icecat's Open Catalog Interface...
 September 28, 2016
wall-writer-in-action

Iceclog Editor Guidelines: Writing Compelling Posts

The Iceclog Editor Guidelines are a quick guide for contributors to the Iceclog blog or "cl...
 August 17, 2016
open-personalized-csv-optimized

Manual for Personalized Interface File and Catalog

Via the Icecat website and login area, a user can generate personalized or customized CSV or Excel f...
 October 5, 2016

Manual for Open Icecat JSON Product Requests

JSON (JavaScript Object Notation) is an increasingly popular means of transferring to data, comparab...
 February 17, 2017

Icecat Add-ons for Magento, PrestaShop, Oracle, SAP Hybris, Google Shopping and other Popular Environments

Icecat has a huge list of integration partners, that make it easy for clients and free users, to mak...
 October 15, 2018
apple_watch_series1

Apple Watch: a Useful Tool or a Smart Toy?

After six months spent with my Apple Watch, I am still not sure if I consider it a useful tool or "j...
 September 30, 2016

Manual for Testseek Product Reviews Integration via Icecat

Icecat provides aggregated expert reviews from our partner Testseek, as an add-on service for both O...
 October 19, 2015