This content is organized in various containers, and it is up to you which container you want to select and where to place it. The enhanced content has a responsive design. This means that the site adapts to your display size and resolution. Furthermore, it supports your own page style settings.
Further, Icecat introduces clickable features for enhanced content. This helps visitors to select the preferred ports of the product in a slider, which includes hotspots or highlights. Additionally, a 360 view for all ports is possible. And finally, visitors can zoom in and out. Below, a DELL example.
Why use Product Stories with enhanced content? Your vendors love it as well, as they expect an improved product page conversion by 5-25%. This helps to boost product sales for hero products. For brand owners, it’s further important that they have a consistent messaging in the market. At the same time, it increases visitor engagement with this brand content. As the brand owners take care, via Icecat, of the content production costs, it will help you as a channel partner to reduce content expenditures for interactive, rich product data. The flexible Icecat Live and data interfaces help you to easily integrate enhanced brand content into your website. If you’re not ready for hosting videos and interactive multimedia content yet yourself, we advise making use of Icecat Live containers for that content and process the standard product data-sheet content as you are used to. Typically, via XML, JSON or CSV downloads.
Read further: News, enhanced content, hotspots, html5, increase conversion, multimedia, product content, product story
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