Intertoys, the biggest Dutch toy retailer, has finalized the integration of Icecat Enhanced Product Stories to improve the customer experience and increase conversion rate. In the toys category, Product Stories create an enhanced online shopping experience for the visitors, due to the fact that they offer the look and feel of the brand. Therefore, thanks to the rich media assets, customers feel almost like they are holding the actual product in their hands.
Intertoys is a Dutch chain founded in 1976, that specializes in toys, multimedia, and electronics. It has its headquarters in Amsterdam and has more than 1100 employees. On top of having a significant brick-and-mortar presence with more than 200 physical stores across the Netherlands, Intertoys is also a strong online player.
Implementation of Product Stories will bring a wide range of benefits. For example, they will help to:
Read further: News, intertoys, product stories, rich content, toys
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