Dutch Toy Retailer Intertoys Implements Enhanced Product Stories via Icecat

Avatar for Koen Gerlach
By
Likethumbsup(1)Dislikesthumbsdown(0)

Intertoys, the biggest Dutch toy retailer, has finalized the integration of Icecat Enhanced Product Stories to improve the customer experience and increase conversion rate. In the toys category, Product Stories create an enhanced online shopping experience for the visitors, due to the fact that they offer the look and feel of the brand. Therefore, thanks to the rich media assets, customers feel almost like they are holding the actual product in their hands.

Intertoys is a Dutch chain founded in 1976, that specializes in toys, multimedia, and electronics. It has its headquarters in Amsterdam and has more than 1100 employees. On top of having a significant brick-and-mortar presence with more than 200 physical stores across the Netherlands, Intertoys is also a strong online player.

Why Consider Integrating Product Stories?

Implementation of Product Stories will bring a wide range of benefits. For example, they will help to:

  • boost sales, as rich content is a proven tool to raise conversion rates,
  • increase consumer engagement, as they contain interactive elements like hotspots, carousels, videos, galleries, or 360s,
  • deliver brand-consistent content on product pages, which will have a look & feel that follows the brand’s visual guidelines,
  • make use of brand-approved messages to convince consumers of the main selling points and advantages that define the unique market position of the product,
  • achieve a responsive design that adapts to visitor screen resolutions.

The product stories are FREE and accessible immediately after registration. Furthermore, they are fairly easy to implement. With a few lines of JavaScript in the HTML code, they are ready to go live on any device. The manual with detailed instructions explains how to embed product stories via the Icecat Live Granular Call.


Subscribe to our newsletter and stay updated.
Loading

Leave a Reply

Your email address will not be published.

Icecat xml
 November 3, 2019
 October 4, 2018
Manual

Manual for Icecat Live: Real-Time Product Data in Your App

Icecat Live is a (free) service that enables you to insert real-time produc...
 June 10, 2022
Manual for Icecat CSV Interface

Manual for Icecat CSV Interface

This document describes the manual for Icecat CSV interface (Comma-Separate...
 September 28, 2016

Manual for Open Icecat JSON Product Requests

JSON (JavaScript Object Notation) is an increasingly popular means of trans...
 September 17, 2018
icecat add ons

Icecat Add-ons including Magento, PrestaShop, Shopify, Magento, Google Shopping. NEW: Pimcore

Icecat has a huge list of integration partners, that make it easy for clien...
 August 1, 2020
Manual

Manual for Personalized Interface File and Catalog from Icecat

With Icecat, you can generate personalized or customized CSV or Excel files...
 May 3, 2022
Manual

Manual: How to Import Free Product Content Into Your Webshop via Icecat

This guide will quickly show you how to import free product content from Ic...
 February 25, 2022