Dutch Toy Retailer Intertoys Implements Enhanced Product Stories via Icecat

Intertoys, the biggest Dutch toy retailer, has finalized the integration of Icecat Enhanced Product Stories to improve the customer experience and increase conversion rate. In the toys category, Product Stories create an enhanced online shopping experience for the visitors, due to the fact that they offer the look and feel of the brand. Therefore, thanks to the rich media assets, customers feel almost like they are holding the actual product in their hands.

Intertoys is a Dutch chain founded in 1976, that specializes in toys, multimedia, and electronics. It has its headquarters in Amsterdam and has more than 1100 employees. On top of having a significant brick-and-mortar presence with more than 200 physical stores across the Netherlands, Intertoys is also a strong online player.

Why Consider Integrating Product Stories?

Implementation of Product Stories will bring a wide range of benefits. For example, they will help to:

• boost sales, as rich content is a proven tool to raise conversion rates,
• increase consumer engagement, as they contain interactive elements like hotspots, carousels, videos, galleries, or 360s,
• deliver brand-consistent content on product pages, which will have a look & feel that follows the brand’s visual guidelines,
• make use of brand-approved messages to convince consumers of the main selling points and advantages that define the unique market position of the product,
• achieve a responsive design that adapts to visitor screen resolutions.

The product stories are FREE and accessible immediately after registration. Furthermore, they are fairly easy to implement. With a few lines of JavaScript in the HTML code, they are ready to go live on any device. The manual with detailed instructions explains how to embed product stories via the Icecat Live Granular Call.

Koen Gerlach

Account Manager Toys and Games at Icecat - Helping brands and resellers with optimize their product content for ecommerce