Avatar for Koen Gerlach
By
August 4, 2021

Intertoys, the biggest Dutch toy retailer, has finalized the integration of Icecat Enhanced Product Stories to improve the customer experience and increase conversion rate. In the toys category, Product Stories create an enhanced online shopping experience for the visitors, due…

Avatar for René Rozendal
By
May 26, 2021
Intertoys adopt Icecat Videos

Intertoys, the Dutch toys retail chain that operates with around 200 stores and a webshop in The Netherlands, includes Icecat hosted videos on its website to further improve its online visitor experience. Last year, Intertoys mapped its taxonomy to the…

Avatar for René Rozendal
By
August 28, 2020
Update: Icecat Toy Data Model

What's the history of the Icecat Toy Data Model? In the summer of 2015, I start at Icecat. And join the Benelux team as responsible for the account bol.com. Bol.com uses Icecat's product information for many years. At the time…

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