Sustainable Italian Retailer Dmail Integrates LEGO Product Stories to Enhance its Visitor Experience

To further improve its visitor experience, the leading Italian retail chain Dmail integrates LEGO Product Stories. All its 32 stores are located in the bigger Italian cities. More distinctively, its stores only contain furnishings made of 100% recyclable materials and use LED lights to reduce energy consumption. In addition, the Dmail stores use only energy from renewable energy sources and focus on brands that have a sustainability policy in place. The total revenue of Dmail is around € 6.5 million and it sells products in the categories: kitchen, IT, garden, wellness, and toys.

Rich content boost sales Dmail

In the toys category, Product Stories of LEGO create a trusted online shopping experience for Dmail online visitors as they are completely in the look and feel of the respective brand. The rich media assets in these Stories are intended to give online visitors the feeling of holding the actual products in their hands. And, not unimportantly, it boosts sales conversion by 5% to 25%. Therefore, if you are a representative of a brand available on Dmail and want to improve the customer experience while shopping for your products, feel free to reach out to us and we will be happy to support you.

How to access the Icecat content?

If you are an authorized LEGO channel partner, please use your Icecat account to download the free product content. In case you don’t have an account yet, please register online, contact your local Account Manager, or contact us online. Via the interface, you can also request authorization by LEGO.

Finally, it is straightforward to integrate Product Stories by adding just a few lines of Javascript code to one’s website. And, there is a manual available on how to embed these quickly.