Sustainable Italian Retailer Dmail Integrates LEGO Product Stories to Enhance its Visitor Experience

Avatar for Vittorio Marino
Dmail integrates LEGO Product Stories

To further improve its visitor experience, the leading Italian retail chain Dmail integrates LEGO Product Stories. All its 32 stores are located in the bigger Italian cities. More distinctively, its stores only contain furnishings made of 100% recyclable materials and use LED lights to reduce energy consumption. In addition, the Dmail stores use only energy from renewable energy sources and focus on brands that have a sustainability policy in place. The total revenue of Dmail is around € 6.5 million and it sells products in the categories: kitchen, IT, garden, wellness, and toys.

Rich content boost sales Dmail

In the toys category, Product Stories of LEGO create a trusted online shopping experience for Dmail online visitors as they are completely in the look and feel of the respective brand. The rich media assets in these Stories are intended to give online visitors the feeling of holding the actual products in their hands. And, not unimportantly, it boosts sales conversion by 5% to 25%. Therefore, if you are a representative of a brand available on Dmail and want to improve the customer experience while shopping for your products, feel free to reach out to us and we will be happy to support you.

Dmail integrates LEGO Product Stories

How to access the Icecat content?

If you are an authorized LEGO channel partner, please use your Icecat account to download the free product content. In case you don’t have an account yet, please register online, contact your local Account Manager, or contact us online. Via the interface, you can also request authorization by LEGO.

Finally, it is straightforward to integrate Product Stories by adding just a few lines of Javascript code to one’s website. And, there is a manual available on how to embed these quickly.

Avatar for Vittorio Marino

Key Account Manager Italy

Leave a Reply

Your email address will not be published. Required fields are marked *

Icecat xml

Open Catalog Interface (OCI): Manual for Open Icecat XML and Full Icecat XML

This document describes the Icecat XML method of Icecat's Open Catalog Inte...
 November 3, 2019
manual thumbnail3

Manual for Icecat Live: Real-Time Product Data in Your App

Icecat Live is a (free) service that enables you to insert real-time produc...
 June 10, 2022
Icecat CSV Interface

Manual for Icecat CSV Interface

This document describes the manual for Icecat CSV interface (Comma-Separate...
 September 28, 2016
 October 4, 2018

How to Create a Button that Opens Video in a Modal Window

Recently, our Icecat Live JavaScript interface was updated with two new fun...
 November 3, 2021
Addons plugins

Icecat Add-Ons Overview. NEW: Red Technology

Icecat has a huge list of integration partners, making it easy for clients ...
 October 27, 2023
manual thumbnail

Manual for Open Icecat JSON Product Requests

JSON (JavaScript Object Notation) is an increasingly popular means of trans...
 September 17, 2018
 January 20, 2020
New Standard video thumbnail

Autheos video acquisition completed

July 21, Icecat and Autheos jointly a...
 September 7, 2021
Personalized Interface File and Catalog from Icecat

Manual Personalized Interface File and Catalog from Icecat

With Icecat, you can generate personalized or customized CSV or Excel files...
 May 3, 2022