Developing the Global Toy and Gaming Market at Icecat

Avatar for Koen Gerlach
By
Likethumbsup(7)Dislikesthumbsdown(0)

Today, I start my adventure as account manager in the toys market at Icecat. A new challenge in a, for me, new and interesting online environment. It started all this January, when I attended the Toy Fair in Nuremberg with René Rozendal. A good way to get an impression of the toy industry, but also to get an impression how it is to work at Icecat. A great experience for me!

January was also the start of the global pandemic, which is now a reality in our everyday lives. It’s a difficult period for everyone since we have been hit by the Covid-19 Pandemic over four months ago. I think this is also a period that leads to new possibilities and opportunities. For example, in the toy industry. According to the NPD Group, a leading global information company, the global toy industry shows a sales increase of 4% in Q1 2020 across the 13 global markets it tracked. This global lockdown drives more families into games and puzzles.*

In addition to the toy industry, the online game industry has proven to be resilient to the challenges of a global pandemic as well. While people all around the world have to live at home, many of them are returning to, or picking up, video games for entertainment. The industry increased in popularity during the last quarter. Based on data provided by GSD for the period of March 16 to March 22, there where 2.74 million games downloaded across the EMEAA region, a 53% increase over the previous week.**

Personally, I believe that we could be very optimistic about the coming period. I think this transformational period will open new doors in several markets with the facts above as an example. The acquisition of Cedemo’s product information and data business will contribute to helping clients in an even more extensive form.

I am looking forward to meeting clients and all my new colleagues in person and achieve great things together.

* https://www.npd.com/wps/portal/npd/us/news/press-releases/2020/the-npd-group-reports-on-first-quarter-2020-global-toy-industry-sales/
** https://www.gamesindustry.biz/articles/2020-04-09-covid-19-the-state-of-the-games-industry

Avatar for Koen Gerlach

Account Manager Toys and Games at Icecat - Helping brands and resellers with optimize their product content for ecommerce

Leave a Reply

Your email address will not be published. Required fields are marked *

 November 3, 2019

Manual for Icecat URL: Integrating Links to Product Data Sheets and Images

Version: 1.21, August 28, 2019. The purpose of this post is to explain the Icecat URL method to get...
 October 4, 2018

Manual for Icecat Live: Real-Time Product Data in Your App

Icecat Live is a (free) service that enables you to insert real-time product content from some hundr...
 June 1, 2018

Manual for the Icecat CSV Interface

This document describes the CSV (Comma-Separated Values) variant of Icecat's Open Catalog Interface...
 September 28, 2016

Iceclog: Content Log and Playground for New Ideas like a Free Vendor Central and Social Media Functions

“Iceclog” (Icecat content log) is the Icecat blog, where you will find...
 June 26, 2019

Manual for Open Icecat JSON Product Requests

JSON (JavaScript Object Notation) is an increasingly popular means of transferring to data, compa...
 September 17, 2018
icecat addons

Icecat Add-ons including Magento, PrestaShop, Oracle, SAP Hybris, Google Shopping. NEW: Shopify

Icecat has a huge list of integration partners, that make it easy for clien...
 May 1, 2020

Manual for your Personalized Interface File and Catalog from Icecat

Via the Icecat website and login area, a user can generate personalized or customized CSV or Excel f...
 October 5, 2016

Iceclog Editor Guidelines: Writing Compelling Posts

The Iceclog Editor Guidelines are a quick guide for contributors to the Iceclog blog or "cl...
 August 17, 2016