According to its annual report 2017, Icecat accelerated its revenues growth rate to 17% year-on-year. Net profit and EBITDA were more or less stable as the strategic focus had been on investing in faster growth. There were no significant changes…
The top 10 e-channel brands in 2017 are led by HP, Philips and Lenovo like in 2016. Most progress is made by Apple which expanded its online visibility with 102% compared to an industry average of 55%. The only contracting…
Over 47% of the online shoppers purchase products via their smartphone (GSK.com, 2017). While mobile commerce is seen as the driver behind the growth of online sales, in many cases the product content is not mobile ready. Researchers of the…
