Brand Rank Monitor H1-2023: HP, Samsung, and Lenovo in Top 3

Avatar for Irina Popa
By
Brand Rank Monitor

The demand for product content has continued to increase throughout 2023. In the Icecat Brand Rank Monitor H1-2023, we closely monitor all 33 thousand brands. Each brand’s ranking is determined by the billions of annual product data-sheet (PDS) downloads by our channel partners and direct views by consumers. A lower brand rank indicates a better score, meaning that brands with higher rankings require more views or downloads to improve their standing.

During the year’s first half, the global Icecat catalog recorded over 10 billion product data-sheet requests. These requests encompass various forms, including searches, downloads, and other means. HP leads the brand rank monitor with one billion+ requests, closely followed by Samsung and Lenovo. The top 10 also include Acer, DELL, ASUS, Philips, Apple, Sony, and Toshiba.

The top rankings mentioned earlier are typically dominated by tech brands, reflecting their strong presence in the market. However, as part of our ongoing efforts to provide comprehensive insights, we are excited to announce that we will soon be publishing the Top 10s per vertical. This expansion will include categories such as Toys, Fashion, Home, DIY, and more. By delving into specific verticals, we aim to cater to a wider range of industries and provide valuable rankings and statistics in these respective sectors.

Other KPIs on Brand Rank Page

The Brand Rank page offers additional insightful key performance indicators (KPIs) to provide a comprehensive overview of brand performance. One of these valuable metrics is brand analytics per country, allowing brand representatives to gain insights into their brand’s performance at a local level. As the internet implies globalization, Icecat acknowledges that not all views or downloads can be attributed to a specific country. Due to the international nature of e-commerce users and anonymous browsing by individual data consumers, complete localization of data is not always possible.

In addition, Icecat publishes the Brand Average Review Score, which considers the total number of reviews contributing to the score calculation. This transparent approach ensures that users have access to up-to-date statistics. Furthermore, this valuable statistic is also available for Testseek XML API users by default.

Finally, the data health score is prominently displayed, offering a comprehensive assessment of a brand’s data completeness. The brand data health completeness score represents the average completeness scores of all product data sheets within a brand’s portfolio, encompassing main products, supplies, and spare parts. Brand editors can easily monitor and track the changing color indicators of completeness to ensure data quality.

These additional KPIs on the Brand Rank page enable brand representatives to gain a deeper understanding of their brand’s performance, enhance transparency, and ensure data integrity.

Leave a Reply

Your email address will not be published. Required fields are marked *

Icecat xml

Open Catalog Interface (OCI): Manual for Open Icecat XML and Full Icecat XML

This document describes the Icecat XML method of Icecat's Open Catalog Inte...
 November 3, 2019
Manual

Manual for Icecat Live: Real-Time Product Data in Your App

Icecat Live is a (free) service that enables you to insert real-time produc...
 June 10, 2022
Manual for Icecat CSV Interface

Manual for Icecat CSV Interface

This document describes the manual for Icecat CSV interface (Comma-Separate...
 September 28, 2016
 October 4, 2018
LIVE JS

How to Create a Button that Opens Video in a Modal Window

Recently, our Icecat Live JavaScript interface was updated with two new fun...
 November 3, 2021
Addons plugins

Icecat Add-Ons Overview. NEW: Red Technology

Icecat has a huge list of integration partners, making it easy for clients ...
 October 27, 2023
Manual

Manual for Open Icecat JSON Product Requests

JSON (JavaScript Object Notation) is an increasingly popular means of trans...
 September 17, 2018
 January 20, 2020
New Standard video thumbnail

Autheos video acquisition completed

July 21, Icecat and Autheos jointly a...
 September 7, 2021
Manual

Manual Personalized Interface File and Catalog from Icecat

With Icecat, you can generate personalized or customized CSV or Excel files...
 May 3, 2022