Avatar for Martijn Hoogeveen
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January 23, 2023
A symphony in Open AI can it be used to chat with Icecat clients

To evaluate Open AI for our business, I couldn't resist to play around with Chat.OpenAI.com as well. The limitations of the current version became quickly apparent. It produces some minor language mistakes related to spelling, plural versus singular and the…

Avatar for Martijn Hoogeveen
By
December 9, 2022
Open Data in Marketing Statistics

Icecat wouldn't be Icecat if we wouldn't try to apply the open data principles to marketing statistics as well. Recently, we added a data export icon and link to every statistical page. For example, on the brand search page and…

Avatar for Martijn Hoogeveen
By
October 5, 2022

Our new research shows that an open data policy, platform connectivity, and portfolio size determine a brand’s online popularity. Find here the final version of the study. Background Content marketing is increasingly important for online branding, particularly brand popularity. Brand…

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Manual for Icecat CSV Interface

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