To evaluate Open AI for our business, I couldn't resist to play around with Chat.OpenAI.com as well. The limitations of the current version became quickly apparent. It produces some minor language mistakes related to spelling, plural versus singular and the…
Icecat wouldn't be Icecat if we wouldn't try to apply the open data principles to marketing statistics as well. Recently, we added a data export icon and link to every statistical page. For example, on the brand search page and…
Our new research shows that an open data policy, platform connectivity, and portfolio size determine a brand’s online popularity. Find here the final version of the study. Background Content marketing is increasingly important for online branding, particularly brand popularity. Brand…
