The Chinese multinational Lenovo Group Limited, headquartered in Beijing, China, provides its channel partners in the Benelux with cross-sell information as part of its international free product content via the Icecat platform. Lenovo uses Icecat as its content distribution platform for…
As previously communicated, within the Icecat family the Icecat One PIM project was born. Icecat takes a closer look at its footprint and the impact we have through our value chain to find opportunities to improve our sustainability andhave a…
As a manufacturer, managing your product content can be a huge challenge. For example, adding new pictures, expiring visual rights, adding awards, a revised marketing text, some spec updates. How do you make sure that your channels and channel partners…
