Although e-commerce sales may be slowing down, they are still here. But what do eCommerce shoppers want and desire? eMarketer predicts that global e-commerce sales will surpass € 5 trillion for the first time in 2022. According to a recent…
According to the research of IRMG, the UK e-commerce association, user-generated content (UGC) has the biggest impact on increasing online shoppers' sales and loyalty. The research was done among 1000 consumers in the UK, and 91% of respondents said that…
Our new research shows that an open data policy, platform connectivity, and portfolio size determine a brand’s online popularity. Find here the final version of the study. Background Content marketing is increasingly important for online branding, particularly brand popularity. Brand…
