Virgin Telco uses Icecat's AFS connector to push, in co-operation with vendor Auxitec, its product content and prices towards the Amazone e-commerce platform. Virgin Telco is the biggest internet and mobile subscription service in Spain, part of Euskaltel who got…
To further improve visitor engagement and increase shopping cart conversion, Italian electronics retailer Trony adopts rich content with Icecat Product Stories. Trony is an Italian chain of stores specializing in household appliances, consumer electronics, information technology, and telephony products. With…
What is a PIM, actually? PIM stands for Product Information Management. In short, a PIM like our Icecat PIM refers to the processes and systems for handling all the structured and unstructured product content needed for running an e-business. Before choosing a…
