The French office supplier Bruneau uses Full Icecat product content for its online webshop. The Bruneau Group, part of Towerbrook since 2021, offers office supplies in France, the Netherlands, Belgium, Luxembourg, Spain, and Italy. It sells typical office supplies products such as furniture, chairs, ergonomic equipment, and packaging. Now that Bruneau uses Full Icecat, it has access to different categories in the Icecat product catalog.
Bruneau invites all its vendors to register, free of charge, on the Vendor Central PIM. To start entering and enriching their product information immediately. This helps to close the content gap: add missing digital assets or create data sheets for undescribed products. This helps brands promote and position their products more effectively on the Bruneau webshop. Furthermore, it helps to reduce the time to market for new products. All in all, it boosts sales.
As a Full Icecat user, Bruneau has access to the Icecat Free Vendor Central Program. Bruneau invites all its vendors to enter product content, free of charge, on the PIM. The Free Vendor Central stimulates non-sponsoring brands to enter, edit, and enrich their product content for all their products, thus reducing content management costs in the channel. Additionally, it is possible to add enhanced Product Stories and other rich media to optimize the online buying experience. Great product content is key to boosting conversion rates and sales.
It is easy to register in three steps. Firstly, sign-up for a free Icecat account. Secondly, Confirm your email address. Thirdly, Icecat will verify your affiliation and assign your brand to your account.
Please use your Icecat account to download the free product content if you are a channel partner. If you don’t have an account yet, please register online, contact your local Account Manager, or contact us online.
Read further: Partners, e-commerce, ecommerce, Icecat, partnership, product content
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