Belgian Broadline Retailer Art & Craft Joins Icecat Free Vendor Central Program

Avatar for Filip van Ryn
Art & Craft joins Icecat

Online Audio-Visual retailer Art & Craft joins the Icecat Free Vendor Central Program. Art & Craft has webshops for the Belgian and Dutch markets and revenues of around 54 million euros in 2019, according to The online platform generates the majority of the business, around 85%. Arts & Crafts uses the Icecat product content for a broad range of categories, like Consumer Electronics, Photography, Audio and Video, Beauty & Care, Home & Household, and Lighting.

Why Join Free Vendor Central?

Now that Art & Craft joins the Free Vendor Central Program, its supplier brands can enter, edit, and enrich their product content themselves for all their products, free of charge. As a result, brand owners and other suppliers can directly improve the buyer experience for their products on Art & Craft. Alternatively, they can join Open Icecat. To outsource editorial jobs and unlimited or controlled syndication of their product information to all channel partners.

After sign up, brand editors can immediately start working on the improvement and enrichment of any product information like product titles, descriptions, specs, images, reasons-to-buy, and product videos. The entered product information goes straight into the Icecat catalog and is ready to go live in minutes. Subsequently, brand editors get real-time notifications, and Icecat can effectively push content to the live site.

Last but not least, Vendor Central is free to use for invited Art & Craft vendors. Additionally, there are some paid service levels available that utilize the editorial team, and options to activate Digital Rights Management, to control the syndication of digital assets to authorized channel partners.

How to register for Free Vendor Central?

It is easy to register, in three steps, for Free Vendor Central. Firstly, go to to sign up for a free Icecat account. Secondly, confirm your e-mail address. Thirdly, contact Icecat to assign your brand to your account. Icecat takes care that only authorized staff can manage a brand’s product content.

There is also a tutorial on how to edit data via Vendor Central. In case you need more information, please contact your Account Manager or contact us online.

Subscribe to our newsletter and stay updated.

Leave a Reply

Your email address will not be published.

Icecat xml
 November 3, 2019
 October 4, 2018

Manual for Icecat Live: Real-Time Product Data in Your App

Icecat Live is a (free) service that enables you to insert real-time produc...
 June 10, 2022
Manual for Icecat CSV Interface

Manual for Icecat CSV Interface

This document describes the manual for Icecat CSV interface (Comma-Separate...
 September 28, 2016

Manual for Open Icecat JSON Product Requests

JSON (JavaScript Object Notation) is an increasingly popular means of trans...
 September 17, 2018
icecat add ons

Icecat Add-ons including Magento, PrestaShop, Shopify, Magento, Google Shopping. NEW: Pimcore

Icecat has a huge list of integration partners, that make it easy for clien...
 August 1, 2020

Manual for Personalized Interface File and Catalog from Icecat

With Icecat, you can generate personalized or customized CSV or Excel files...
 May 3, 2022

Manual: How to Import Free Product Content Into Your Webshop via Icecat

This guide will quickly show you how to import free product content from Ic...
 February 25, 2022