Retailer Art & Craft Joins Icecat Free Brand Cloud Program

Online Audio-Visual retailer Art & Craft joins the Icecat Free Brand Cloud Program. Art & Craft has webshops for the Belgian and Dutch markets and revenues of around 54 million euros in 2019, according to Knack.be. The online platform generates the majority of the business, around 85%. Arts & Crafts uses the Icecat product content for a broad range of categories, like Consumer Electronics, Photography, Audio and Video, Beauty & Care, Home & Household, and Lighting.

Why Join Free Brand Cloud?

Now that Art & Craft joins the Free Brand Cloud Program, its supplier brands can enter, edit, and enrich their product content themselves for all their products, free of charge. As a result, brand owners and other suppliers can directly improve the buyer experience for their products on Art & Craft. Alternatively, they can join Open Icecat. To outsource editorial jobs and unlimited or controlled syndication of their product information to all channel partners.

After sign up, brand editors can immediately start working on the improvement and enrichment of any product information like product titles, descriptions, specs, images, reasons-to-buy, and product videos. The entered product information goes straight into the Icecat catalog and is ready to go live in minutes. Subsequently, brand editors get real-time notifications, and Icecat can effectively push content to the live site.

Last but not least, Brand Cloud is free to use for invited Art & Craft vendors. Additionally, there are some paid service levels available that utilize the editorial team, and options to activate Digital Rights Management, to control the syndication of digital assets to authorized channel partners.

How to register for Free Brand Cloud?

It is easy to register, in three steps, for Free Brand Cloud. Firstly, go to icecat.biz/registration to sign up for a free Icecat account. Secondly, confirm your e-mail address. Thirdly, contact Icecat to assign your brand to your account. Icecat takes care that only authorized staff can manage a brand’s product content.

There is also a tutorial on how to edit data via Brand Cloud. In case you need more information, please contact your Account Manager or contact us online.