Annual Report 2022 Icecat

Annual Report 2022

Icecat N.V. annual report 2022 (pdf)

During 2022, the annual revenues of Icecat (ISIN: NL0012751226) continued to expand its business with double digits, post-COVID-19. The operational margin and profit developed nicely in line with previous years.

“We continued with our general strategy to focus on expanding our global footprint, continued fast-growth and operational excellence to optimize but not yet maximize profitability. Our cash is used to finance further acquisitions in the consolidating Product Information Management & Syndication (PIMS) market”, says Icecat CEO Martijn Hoogeveen.

During 2022, Icecat was able to expand both its international and local business in The Netherlands. Icecat expanded its product data activities in the Fashion, Toys & Entertainment, Health & Beauty, Do It Yourself and FMCG verticals. Further, Icecat continued to win PIMS deals, in which it successfully deployed its PIMS cloud solutions.

Icecat Capital

Icecat Capital is the fund to participate in (un-)related SaaS/Cloud startups or scaleups. In 2022, we participated in global fitness SaaS provider Virtuagym.

During 2022, we setup and donated to a UAid charity, jointly with other outsourcing businesses. Jointly we activated around 500K euro. To help remote Ukrainian staff and their families to relocate, away from the moving front lines. This fund was highly appreciated during the darkest hours.

In 2022, we started discussions to participate in a financing round of NPEX, which was closed early 2023.

Non-financial KPIs

The key processes in Icecat’s product data workflow are monitored through non-financial KPIs (Key Performance Indicators). Post-COVID-19, the expansion in new user registrations stabilized around 7K new registrations of e-commerce content users. We saw the use of Icecat data expand by 28% to a staggering 18 billion product data-sheet downloads. The production of product data-sheets expanded by 16%. And, the visits to our blog with news, manuals and other information, expanded by 51% to 3.9 million visits underpinning our global role as thought leader in our category.

Product Data-Sheet Downloads18 bio+28%
Product Data-Sheet Production2.5 mio+16%
New user registrations7,293-7%
Total number of Product Data-sheets12.5 mio+19%
Blog visits3.9 mio+51%

Innovation roadmap

The tech innovation of Icecat, and its daughter companies Iceshop and Syndy, have been focused during 2022 on further improving its PIMS cloud services for manufacturer and merchant clients, integrations with Amazon and Google for clients, and improving the free Vendor Central service for retail clients. Worth mentioning are the development of a taxonomy management and mapping environment, the improvement of the Brand Dashboard, the multilingual support of our Free Vendor Central and innovations in Product Stories design and syndication.

Our 2023 roadmap:


We expect the business to expand with double digits in the coming year, roughly at a similar pace as during the past years. We expect to grow profitably, and expect to discover new opportunities for inorganic growth or participation in scaleups.

Our financial calendar:

Disclaimer: this news post is for informational purposes only. It should not be considered as financial advice or a recommendation to buy or sell securities. We encourage readers to conduct their own research and consult with a financial advisor before making any investment decisions.

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