Icecat Invests 3 Million Euro in Health and Fitness Technology Provider Virtuagym

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Virtuagym receives a three million Euro investment from Icecat’s smart fund. The smart fund is Icecat’s initiative with the goal of intelligently supporting e-commerce SaaS and cloud companies, launched earlier this year.

Virtuagym offers a complete ecosystem of integrated mobile apps with solutions for exercise and nutrition guidance, progress tracking, wearables, online coaching, scheduling, billing, and more. According to Virtuagym, the funding will support further international growth, with significant investment going into its innovative All-In-One software for club management, coaching, and engagement in the health and fitness industry.

“The last two years have been quite challenging for our industry, but I believe our solutions have shown our customers great value, especially in making the transition towards a more hybrid, digitally-powered customer experience,’’ says Hugo Braam, CEO and Co-Founder of Virtuagym. “We are extremely excited and humbled by the support of Icecat with this new investment. We’re just getting started with our big plans to positively impact our industry even more, and we’ll keep working hard to help our customers with great new solutions.”

“We are happy to support Virtuagym in their plans for further health technology innovation and growth,’’ says Martijn Hoogeveen, CEO at Icecat. “We like the Virtuagym team and their cloud vision to help transform the health and fitness industry.”


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