Aces Direct, a leading IT business partner in the Netherlands with an online webshop, is taking its customer shopping experience to the next level by introducing Icecat Product Stories across its product pages. This feature is designed to provide customers with even more detailed and engaging product content, making it easier for shoppers to make informed decisions.
Aces Direct is a well-established IT business partner based in Tilburg, the Netherlands. Since its founding in 2000, the company has grown into a leading player in the B2B IT market. Each year, Aces Direct serves over 15,000 clients, including businesses, educational institutions, and government organizations.
What sets Aces Direct apart is its focus on combining top-tier IT products with expert services and tailored advice. Whether it’s sourcing the right hardware, implementing cloud solutions, or managing the entire IT lifecycle, Aces Direct supports organizations in working smarter and more securely.
Driven by innovation and a people-first mindset, Aces Direct positions itself as a strategic partner for companies navigating digital transformation. The company doesn’t just sell IT — it builds long-term relationships and actively contributes to smarter, more sustainable workplaces.
Product Stories go beyond the traditional product page by offering a more interactive and dynamic experience. Instead of just basic product descriptions and images, Icecat’s Product Stories provide rich, multimedia content such as videos, high-quality images, interactive features, and detailed specifications. This allows customers to gain a better understanding of the product, from its features to its benefits, all in one place.
The introduction of Product Stories will help increase customer engagement and improve conversion rates. By offering more detailed content, Aces Direct helps shoppers make informed decisions, resulting in a more enjoyable experience. This feature also helps them maintain consistency across their product pages, delivering a complete and professional look that builds customer trust.
With the integration of Icecat Live, Aces Direct can embed Product Stories into its website in real time. This easy integration means that product pages are always up-to-date with the latest information, keeping customers informed about the newest features, specs, and media.
The best part is that it only takes a few lines of JavaScript code to integrate Product Stories into the site, making it quick and easy for Aces Direct to enhance their product offerings. The responsive design of Icecat’s Product Stories also ensures that the content looks great on any device, providing an optimized experience for customers whether they’re shopping on a desktop, tablet, or mobile. Here is how they did it:
If you’re interested in learning more about Aces Direct’s product offerings, don’t hesitate to contact us. Our team is happy to provide more details and assist with any questions you may have. Additionally, if you’re a brand looking to take advantage of Icecat’s rich content features, feel free to register for an Icecat account and start exploring the possibilities today.
Read further: Partners, ecommerce, Icecat, online shopping, product content, product stories, rich content
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