4 Tips to Boost Your Online Webshop

Whether you intend to sell online or in a traditional shop, it is important to be innovative and keep up with market trends to attract as many customers as possible. On the internet, competition is fierce, and it is essential to stand out to keep your business going. Here are four tips to boost your online webshop and increase traffic on your product pages.

1. Be present on social networks

Using social media for your e-commerce can be an excellent way to promote your online shop and communicate with your customers. According to Social media Today, 87% of shoppers say social media helped them decide what to buy. Having a presence on social media can help you build your brand. Improve your search engine optimization, increase incoming traffic to your shop and keep up with trends in the market. On top of that, more and more consumers are getting into the habit of using social media for their purchases. Therefore, your business should not neglect Instagram or Facebook, but depending on your niche possibly also the likes of LinkedIn, Pinterest, or Tiktok. 

2. Optimizing your Google ranking

The conversion rate of visitors coming from a search engine is ten times higher than classic marketing actions such as a paper mailing. Being positioned among the top organic results on search engines allows you to capture more revenue opportunities. It also contributes to the sustainable growth of a company. Therefore, it is essential to choose the right keywords so that potential customer clicks on your company’s website first, before your competitors.

3. Facilitate and secure the means of payment 

Setting up a secure payment method facilitates conversion. Customers interested in your product will be able to buy it directly via your secure payment method. The availability of certain payment methods can even influence whether or not they will purchase from a shop at all.

The “Pay in installments without charge” marketing argument is adopted by many brands. Allowing consumers to split payments will enable them to indulge without exceeding their monthly budget. According to PayPal, they have found that the average shopping basket for purchases made with installment payments is 3,5 times higher than for purchases made with other payment methods.

4. Answering consumers’ questions with chat 

Communicating with customers is essential to build trust and answer their questions. Did you know that 70% of customers prefer to interact with brands via instant messaging rather than phone or email? Integrating instant messengers like WhatsApp, Messenger, or chat bubbles on your website is essential to boost your e-commerce site. You will be able to advise customers and direct them to a potential purchase quickly.  You will also improve your customers’ experience and remove customer frustration. In return, satisfied customers will promote your product and services and recommend it to their friends and family, who may become customers too.

Wouter Maatman

Digital Marketing Manager at Icecat N.V.