Top 3 Reasons to Add Product Content to Your Website

Having product content on your website is a must for your e-commerce. Today’s consumers need to be reassured and to have a maximum of information on the product before committing to a purchase. How can a retailer help them make the best purchasing decision? Here are 3 reasons to add product content on your website

1. To improve your organic referencing

Sell the products represents one of the key things for a successful e-commerce. The (good) referencing of your products on search engines is therefore a very strong lever to increase sales and turnover of an online shop.

A product page allows a better optimization of its organic referencing and thus a better place in the google ranking. For this, it’s necessary to adopt different methods and tools. For example, it’s important to use keywords, as well as add videos and photos are some strategies to improve optimization.

A few years ago, did you know that Google launched Google Manufacturer Center (MfC) and this is an equivalent platform that allows brands. It’s to optimize and influence the presentation and referencing of their products in the Google environment. This feature plays an essential role in google shopping and helps consumers to make the purchase.

2. To elevate customer experience

Thanks to the content on product pages, the online shopper is better informed about the product to make the best purchasing decision. Thanks to photos, videos, marketing texts and storytelling, the customer can project himself into the purchase. Did you know that if potential customers can watch a video explaining a product or service beforehand, 73% of them are more likely to make a purchase?
It is therefore important that the layout is clear and concise, and the page contains engaging product content.

3. To increase your conversion rate

By ranking higher on Google and offering a rich product story, you will boost your sales. It’s a logical progression. Reassure and offer a quality product content to his customer, allows him to commit his purchase. Rich media play a key role in increasing your sales. In fact, 51% of marketers worldwide cite video as the type of content that offers the best return on investment (source : Insivia, 2018). With Full Icecat take advantage of rich product content and offer at your customers a better experience.

Wouter Maatman

Digital Marketing Manager at Icecat N.V.