10 e-Commerce Statistics for Your Business

Current e-commerce trends and requirements from online shoppers are changing every day. Here I list 10 important e-commerce statistics for your business to guide you through e-commerce.

1. 69% of shopping carts are abandoned

Indeed, the strength of e-commerce lies in its convenience and practicality. If an online webshop is difficult to understand and use, the customer will not waste his time. So, make sure your customer experience is convenient and optimize your checkout process to reduce as many of those abandoned carts as possible.

2. Credit cards and digital payment systems are most used

About 57% of online shoppers have purchased from an international or foreign retailer. The preferred method of payment for these shoppers varies around the world. However, credit cards are generally the most common choice worldwide, handling around 53% of transactions.

3. Free delivery is key

Seeing that the free delivery costs are always pleasant for the online shopper. Although, it is indeed a psychological detail that has a significant impact at the moment of payment.

4. 3 out of 4 shoppers buy from their smartphone

The number of people accessing mobile shopping opportunities is growing. Three out of four online shoppers say they buy online from their smartphones to save time.

5. 81% of shoppers trust the advice of friends and family rather than businesses

In general, family and friends are reliable sources. We trust them and know that they only want the best for us. That is why we always welcome the advice of a friend or relative. This is a psychological phenomenon often referred to as social proof.

6. 95% of consumers, who are active online, will follow a brand on social media

That is why brands need to be present on the network. It’s their way of communicating their image and making the consumer travel. Social networks like Facebook, Instagram, and Tiktok play an essential role in gaining visibility.

7. 76% of online shoppers want to buy products in their native language

The consumer feels more comfortable in his mother tongue. He can have access to all the details and not be lost. That’s why it’s worthwhile to have several languages on your e-commerce site.

8. 3D product images increase conversions by 250%

Allowing the consumer to view their product in 3D is an asset that will differentiate you from your competitors. Shoppers cannot touch and feel the products they buy online to the same extent as offline, so good product photography can be a decisive factor.

9. Shoppers place the most importance on stock availability and speed of delivery

Both are essential for the consumer. Even if a product is attractive but not in stock, the customer loses time. The same goes for delivery, which is very important.

10. 93% of consumers consider visual appearance to be the critical element in the purchase decision

E-commerce is not physical; customers can only visit the brand online and not in the shop. Therefore, the online webshop must be attractive and must convince the online shopper who wants to buy from that webshop

Wouter Maatman

Digital Marketing Manager at Icecat N.V.