4 Alexa Alternatives for Website Ranking and Traffic Analysis

Avatar for Wouter Maatman
4 Alexa Alternatives for Website Ranking and Traffic Analysis

Alexa Internet was founded in April 1996. It is the web traffic research company from Amazon that is behind the Alexa.com website. Alexa is a prominent website traffic measurement and ranking software. However, recently Amazon decided to discontinue Alexa.com as of May 1, 2022. So, what are the alternatives for Alexa? We have listed some of them below.

1. SemRush

Firstly, we have Semrush, a famous content marketing platform with sophisticated website inspection and SEO capabilities. SemRush was founded in 2008. It offers a wide range of tools to assist, for example, with SEO, and market research. So, Semrush is a credible alternative to Alexa.com for keyword research and traffic statistics, and it is trusted by digital marketers all over the world. 


  • Excellent keyword research tools
  • Rank tracking
  • Backlink tracking
  • Competitor SEO analysis


  • Steep learning curve
  • One user per account
  • Additional features can get expensive
  • Requires an account to access the service

2. Ahrefs

Ahrefs is another well-known brand in the digital marketing world, especially among SEO specialists. It is a preferred alternative to Alexa. This software can be used to optimize your website. For example, analyze it compares to competitors, research keywords, track site rankings, and more. In addition, Ahrefs is known for providing quality data metrics to give you meaningful insights, with over 11.8 billion keywords across ten search engines.


  • Keyword research for ten search engines
  • Rich dataset
  • Check ranking history
  • Keyword rank alerts


  • No free trial
  • Not meant for beginners

3. Similarweb

If you want a simple website traffic comparison tool, then give Similarweb a shot. In short, Similarweb allows you to see the global, country, and category rankings of any website you want and engagement and traffic analytics by area.

Furthermore, you can also examine your immediate competitors’ rankings and engagement rates. If comparing website traffic was your crucial use case for Alexa.com, then you should explore Similarweb. It is possible to also get limitless results per measure and up to three years of online traffic data with the enterprise plan.


  • Vast dataset
  • Multiple data points
  • Export results


  • No mobile app
  • Expensive enterprise plans

Moz Pro

Finally, Moz Pro is a full-featured SEO suite. For instance, this software includes a link explorer, keyword explorer, and rank tracker, among other features. The company also developed a crawling tool to uncover content concerns that could benefit from optimization on your website. While Moz Pro is not an exact Alexa alternative, it does offer several valuable tools for optimizing a website and tracking its rankings.


  • Keyword research
  • Rank tracking
  • Link research


  • Expensive plans
  • Not ideal for beginners

Avatar for Wouter Maatman

Digital Marketing Manager at Icecat N.V.

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