About product information management and syndication

On the 6th of June, Rene Rozendal from Icecat is hosting an informational event for players in the toy industry. This event, which is being held for the second time, is centered around knowledge, inspiration, and networking. Additionally, exchange of knowledge between participants is encouraged, and the event will be closed with networking drinks. Although the program of the event is still under work, key speakers Alain Hellebaut (CEO, Maxi Toys), Ted Arends (Manager Content Center of Excellence, Wehkamp), Joris Kroese (CEO, Hatch) and John Meulemans (Managing Director, 3Sixtyfive) have confirmed. The finalized event program will be made available soon…

In the recent roll-out with Teknosa, a major electronics retailer in Turkey, the Icecat PIM is promoted by Teknosa to all its vendors as its Free Vendor Central. Tens of local brand reps have since then registered at Icecat PIM to add missing product content for Teknosa, such as marketing texts and localized PDFs. This is an approach that is embraced by more retailers. The Icecat PIM, the editorial backoffice of Icecat, is already in use by 100s of internal and external editors, including specialized or generic brand reps, often as part of an Open Icecat agreement. Free Vendor Central…