The expansion of digital channels has made customer buying experiences more accessible, yet it has also introduced challenges for marketers and intensified competition in the e-commerce sector. To provide consistent and engaging product information, businesses must utilize advanced marketing tools and strategies. Product information management (PIM) techniques and various digital PIM tools and systems play a crucial role in achieving this goal. As the industry undergoes continuous advancements, new PIM trends are emerging in 2024, presenting exciting opportunities for growth and innovation. So let’s take a look at 7 of those future trends to keep an eye out when choosing…
A Product Story is a dynamic content page designed with a customized layout enriched with multimedia elements and messaging assets. It offers an improved product experience to online shoppers and consists of different blocks, such as images, videos, reviews, and user-generated content. The design and functionality of the hotspot module within Product Stories have been enhanced: The clickable buttons have been redesigned to be more visually appealing. A pulsating animation has been introduced to encourage user interaction. Hotspots now open automatically upon mouse hover. Key Advantages of Hotspots in Enhanced Product Stories 2.0 Enhanced Product Stories offers multiple of benefits,…