Recently, Icecat took over Autheos, a video content syndicator. Video on e-commerce sites is becoming increasingly common to give online shoppers a better feel of a product. Video can also be prominent in Google Search.
Videos can appear on the main Google Search results page or the Videos tab. Videos are frequently presented with a thumbnail image and other helpful information such as the playback duration and summary text. In addition, Google can now highlight key moments in video content. This allows online shoppers to navigate through the video like chapters in a book. When a user taps on a key moment, they will land on the product page to watch the video from that moment in time.
Video can create deeply engaging experiences for online shoppers on an e-commerce website and help them look for relevant content from the Google Search page. Videos are often used on:
Furthermore, video is also used in many other ways to support e-commerce, for example, in social media.
The following tips can help Google index video content hosted on your e-commerce site.
Read further: News, autheos, e-commerce, Google, Google Shopping, product video, video
Digital Marketing Manager at Icecat N.V.
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