User-Generated Content Has Big Impact on Increasing Online Shoppers’ Sales and Loyalty

According to the research of IRMG, the UK e-commerce association, user-generated content (UGC) has the biggest impact on increasing online shoppers’ sales and loyalty. The research was done among 1000 consumers in the UK, and 91% of respondents said that they are more likely to remain loyal to a brand that they find trustworthy and authentic. 73% of respondents said that UGC, like imagery shared on social media, and customer reviews, has directly influenced their online purchase decision-making.

User-Generated Content across the Customer Journey

UGC is original, brand-specific content created by a user and published on social media. The content can be, for example, in text, videos, images, or reviews. Across all stages of the customer journey, companies use it. It is vital to influence potential new users to increase engagement and conversions. Brands can use this content on social media and other channels like email, landing pages, or checkout pages. Recently, Icecat and Social Native started a partnership regarding syndicating original user content.