Avatar for Wouter Maatman
By
October 6, 2022
User Generated Content has biggest impact on online conversion

According to the research of IRMG, the UK e-commerce association, user-generated content (UGC) has the biggest impact on increasing online shoppers' sales and loyalty. The research was done among 1000 consumers in the UK, and 91% of respondents said that…

Avatar for Sowjanya Putrevu
By
October 7, 2020
Loyalty Programs

Loyalty programs are everywhere. They are well known to improve sales and generate value for both the customers and the business. Though the business-to-consumer (B2C) world often uses these programs, they are less prominent in the business-to-business (B2B) segment. Recent…

Avatar for Sowjanya Putrevu
By
July 8, 2020

The Microsoft State of Global Service report mentions that 61 percent of global consumers sees customer service as one of the most important factors when selecting a brand. Experts predict that by the end of 2020, this may become the…

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