Avatar for Sowjanya Putrevu
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October 7, 2020
Loyalty Programs

Loyalty programs are everywhere. They are well known to improve sales and generate value for both the customers and the business. Though the business-to-consumer (B2C) world often uses these programs, they are less prominent in the business-to-business (B2B) segment. Recent…

Avatar for Sowjanya Putrevu
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July 8, 2020

The Microsoft State of Global Service report mentions that 61 percent of global consumers sees customer service as one of the most important factors when selecting a brand. Experts predict that by the end of 2020, this may become the…

Avatar for Martijn Hoogeveen
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January 2, 2020

The 2010s brought a lot of changes. To name a few: the popularization of dating apps with all their swiping, the disintegration of classic retail chains, the break-through of bitcoin and smart contracts, the rise of marketplaces, professionalization of cloud…

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