According to the research of IRMG, the UK e-commerce association, user-generated content (UGC) has the biggest impact on increasing online shoppers' sales and loyalty. The research was done among 1000 consumers in the UK, and 91% of respondents said that…
Loyalty programs are everywhere. They are well known to improve sales and generate value for both the customers and the business. Though the business-to-consumer (B2C) world often uses these programs, they are less prominent in the business-to-business (B2B) segment. Recent…
The Microsoft State of Global Service report mentions that 61 percent of global consumers sees customer service as one of the most important factors when selecting a brand. Experts predict that by the end of 2020, this may become the…
