Icecat Platform Partners with Social Native thanks to User Generated Content 

Avatar for René Rozendal
User Generated Content

Icecat and Social Native recently started a partnership regarding syndicating content. Social Native is an online platform that shares high-quality product content. Now that Icecat adds User Generated Content to its Icecat Enhanced Product Stories, the strategic partnership with Social Native will help promote User Generated Content. Images and videos of users are added to the Icecat Enhanced Product Stories that are published on a retailer’s product page. This will help brands and retailers to optimize the online shopping experience further. 

Social Native’s partnership with Icecat enables retailers to syndicate authentic UGC content from consumers around the world. We are happy to see a positive conversion impact across mutual customers leveraging the solution.

Claire Lin, VP, Global Marketing at Social Native

UGC Across the Customer Journey

User Generated Content (UGC) is original, brand-specific content created by a user and published on social media. The content can be, for example, in text, videos, images, or reviews. Across all stages of the customer journey, companies use UGC. It is vital to influence potential new users to increase engagement and conversions. The content can be used on social media and other channels, such as email, landing pages, or checkout pages.

As brands are an Open Icecat Sponsor and offer Enhanced Product Stories with UGC, all Icecat users can implement the Enhanced Product Stories, including User Generated Content, for free. This is easy with just adding a few lines of JavaScript. Furthermore, retailers can register for free and start downloading the content immediately after authorization.

Download User Generated Content

If you are an Icecat user, please use your Icecat account to download the free product content. In case you don’t have an account yet, please register online, contact your local Account Manager, contact us online or contact Social Native to book a demo today.

Avatar for René Rozendal

Chief Business Development Officer - Initiator of the Icecat toys data model together with the toy industry

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