According to the research of IRMG, the UK e-commerce association, user-generated content (UGC) has the biggest impact on increasing online shoppers' sales and loyalty. The research was done among 1000 consumers in the UK, and 91% of respondents said that…
Social commerce, also known as social shopping, will triple in size to $1,200 billion by 2025. The combination of streaming video and social media is very interesting for brands to easily reach their target groups. But this only seems to…
